Ok, I get that Hell-Mart should not be the first choice in looking for creativity. But what about stores that specialize in creative pursuits? Those stores also seem to be suffering from the same virus. All you need to do is walk into any Joann, Michael’s or Hobby Lobby, and you will be assailed by what I call ‘cuteness-overload.’ I usually end up running out of the store in utter frustration because everything is so cutesy and the same, as if crafting is just about making cute useless things.
This all started with the rise in the scrapbooking phenomenon a few years ago. I tried unsuccessfully to get into scrapbooking, but I just could not justify spending that kind of money of what to me was such a frivolous pursuit. Don’t get me wrong, I think Scrapbooking is useful, but the myriad buttons, brads, ribbons are other doo-dads are not.
At first I was really into all the supplies, then I started to get overwhelmed by them. I couldn’t even make a page because it was all just TOO MUCH. I didn’t know where to start with all the stuff. No offense to avid scrapbookers, it just doesn’t appeal to me.
I totally understand taking an everyday item and making it pretty, I do. But, the cuteness overload has at times made me feel like I was wasting my time with the extra foofiness. Case in point: a few months ago I made cupcakes for my kids’ teachers. I went all out, taking the extra time to make cupcake wrappers with each teacher’s name on it. Guess what? Not one teacher commented on the cute packaging. I doubt they even noticed. They did however comment on the deliciousness of my cupcake.
My point? Yes, cute packaging can be wonderful, but it’s not necessary. The craft industry however tirelessly works hard to tell us that if it’s not cute, we haven’t put in the effort, and how else do you show your love if not by putting in the effort?
up next Part III: Creativity Kits (really?)…